Business Lead

Alison Daff

Alison is a communications and marketing professional with an extensive primary care background. She is a member of the Chartered Institute of Marketing (MCIM)

With over two decades experience in strategic marketing, stakeholder engagement and business management, she is proud to support IGPM’s mission to drive change, influence policy, and provide a national, professional voice for general practice management. She trains and coaches individuals and practices on all areas of comms and social media. 

Her areas of interest are digital health, reducing health inequalities and accessibility. 

When she’s not working, Alison can usually be found acting as a taxi service for her children and their ponies at competitions and events. In the rare moments she gets to herself, she indulges in her not-so-secret obsession with BTS.